About Us
How can a sales or customer service consultant truly connect with a customer? Many consultants fall into the trap of focusing on their own agenda—talking about “our product” and “our company.” At Sales Transformation Now, we teach your team to connect with customers by speaking their language. This means taking the time to understand the customer’s business, priorities, and challenges. By asking the right business-focused questions and explaining your products and services in terms that matter to the customer, we help build meaningful, value-driven conversations. This approach instantly establishes credibility and nurtures a trusted advisor relationship that grows over time.
Sales Transformation Now, Inc. conducts a thorough analysis of your sales organization to identify both the barriers and opportunities that will propel your business to the next level. From hiring and compensation strategies to go-to-market plans, product portfolios, training, coaching, and leadership development, we help you transform every facet of your organization for sustained success.
Chief Executive Officer
Amy Impara-Gregory
Amy brings over 30 years of global experience in sales, sales management, and customer service consulting, specializing in value-based strategies that drive revenue growth and increase market share.
Her expertise lies in collaborating with sales teams, product marketing, and go-to-market functions to create impactful sales and product training programs that clearly communicate value to customers, even in competitive environments.
Amy also has a strong track record of helping organizations design and implement customer experience strategies that elevate the effectiveness of customer experience teams.
Additionally, she holds a certification in Conscious Leadership from the Graham School of Business at the University of Chicago and offers consulting and workshops to organizations looking to enhance their leadership skills and drive measurable outcomes. Amy is also a certified Life Coach and a best-selling author.
Throughout her career, Amy has worked with a diverse range of organizations across industries worldwide, using her expertise in marketing, customer experience, sales, and leadership to help companies achieve their business goals.