Bios

Co-Founders

Amy Impara Gregory

Amy has been consulting in the area of sales and sales management since 1998. Amy’s area of expertise is providing value-based training strategies designed to maximize revenue and market share growth.

Her most recognized strengths are working with sales, product marketing and go-to-market to design sales and product training that communicates a message of value to the customer in an increasingly competitive online market.

Before starting her own consulting company Amy was employed by BellSouth Advertising and Publishing in the U.S. She began her career in the sales organization and achieved top merits as a sales consultant. Amy started in the online media industry in 1996 as the Training Director for the startup of the online yellow pages division, Realpages.com which is now Yellowpages.com. Amy has worked with numerous sales organizations all over the world in various industries using her knowledge and experience of  marketing and sales to assist companies in achieving their goals.

 

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Mike Centorani

Mike Centorani started as a yellow pages sales consultant with R.H. Donnelley achieving multiple sales awards. He went on to be one of the top sales managers in country and eventually found his real niche as a sales trainer. He has since helped over 20 yellow pages publishers, newspapers, direct mail companies, and search companies throughout the US and in 17 countries worldwide.

Mike brings over 25 years of print media experience combined with 10 years of search engine marketing expertise. In addition to passing the Google AdWords Professional Exam, he and Amy Impara Gregory are the only two sales trainers in North America chosen by Google to offer sales training to their Google Sales Channel Partners.

Mike is known for his “real world” approach to the sales call process and his ability to teach sales reps “how to speak the small business owner’s language” and “make the right sale” based on their specific needs. He now specializes in working with traditional media companies around the world helping them to sell the combination of search and traditional media together.

Mike is also a frequent speaker at many conferences worldwide such as the Kelsey Conference and YellowPagesToday.net and holds a Bachelor’s Degree from the University of Binghamton in upstate New York with a major in English and a minor in Advertising.

 

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SALES TRANSFORMATION NOW ASSOCIATES

 

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 markMark Cullen, Senior Consultant, STN Affiliate

Mark brings 20 years sales and sales training experience to STN, Inc, having served in senior training positions with DexMedia.  Mark has a superior understanding of publishers, their markets and their advertisers with a focus on delivering increased revenues and peak sales performance. Mark has assisted organizations around the globe, including Newspaper and Yellow Page Publishers in the US and the Carribean to build and implement successful digital product and sales strategies.

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