Mike has over twenty-five years of media experience working with thousands of sales reps and sales managers all over the world. This includes working with dozens of television stations, newspapers, direct mail, yellow pages and digital marketing companies. He started out as a sales rep spending many years developing his skills in the street and would later go on to become a successful sales manager. His love of teaching and coaching led to sales training. He has worked with several leading sales companies as a Director of Training and a Vice President of Training. This led to getting certified in multiple sales processes before developing his own sales process that is being used today by dozens of sales organizations.
He is known for his “real world” approach to the sales call process and his ability to teach sales reps “how to speak the small business owner’s language” and “make the right sale.” Equally important, Mike and Amy have developed an entire coaching system that starts with training front-line sales managers the sales process both in the classroom and in the street. Once the sales managers have demonstrated the ability to master the sales process, they are taught how to properly coach to the process. Mike and Amy have also developed a unique set of coaching and reinforcement tools.
Mike and Amy were also chosen by Google in 2011 to help them train many of their Premier Partners and continue to present for Google today. They have also branched out to help sales organizations in many other industries.
Amy has been consulting in the area of sales, sales management and customer service and customer experience since 1998. Amy’s area of expertise is providing value-based strategies designed to maximize revenue and market share growth.
Her strengths include working with sales, product marketing and go-to-market to design sales and product training that communicates a message of value to the customer in an increasingly competitive market. Amy also has extensive experience in helping organizations create and implement customer experience strategies and heighten the effectiveness of customer experiences teams.
Before starting her own consulting company Amy was employed by BellSouth Advertising and Publishing in the U.S. She began her career in the sales organization and achieved top merits as a sales consultant. Amy started in the online media industry in 1996 as the Training Director for the startup of the online yellow pages division, Realpages.com which is now Yellowpages.com. Amy has worked with numerous organizations all over the world in various industries using her knowledge and experience of marketing, customer experience and sales to assist companies in achieving their goals.
Charlie has twenty-six years of sales, sales management and sales training experience. He has trained, coached, mentored and certified over 1,200 Sales Consultants and Sales Managers. Charlie has achieved multiple awards for sales performance leadership and training excellence and has a Bachelor of Arts Degree in Psychology from the University of Lowell, Massachusetts and a Business Administration and Management degree from Harvard University Extension School, Cambridge Massachusetts.
Mark brings 20 years sales and sales training experience to STN, Inc, having served in senior training positions with DexMedia. Mark has a superior understanding of publishers, their markets and their advertisers with a focus on delivering increased revenues and peak sales performance. Mark has assisted organizations around the globe, including Newspaper and Yellow Page Publishers in the US and the Carribean to build and implement successful digital product and sales strategies.
In my role as GM, Online Sales and as Managing Director / COO for 2 Yellow Pages companies in Europe, I insisted on Amy developing the training material needed in creating a world class sales organization.
I have enlisted Amy Impara’s services many times over the past 8 years.
Her ability to design training that encapsulates the key training needs, assess sales performance and determine gaps to be addressed and her ability to deliver and coordinate all of that training makes her someone that I would always want on my team! Amy can also manage any sales related project to ensure deadline and budget targets are met. All in all, I would not trust anyone else with the task of designing training that would provide my organization with the knowledge and skills needed to exceed our goals.”
Most of the consultants that I worked with were professional; but when I began working with Amy, I realized that some consultants take professionalism to higher level.
For over twenty years I have been involved in corporate training. During that time, I have worked with many different consulting firms.
Amy took the time to fully understand our training needs, and really became a part of our company. In fact, when she completed the project she was on, she received dozens of emails, and even gifts, from employees of our company thanking her for the great work she had done.
When hiring a consultant, you hope that you will find one that is professional, will take the time to understand your training needs, and deliver a finished product that will make a difference in your company. With Amy, you get all of that and more. You also get someone who truly cares about the work she is doing and the people she is helping.
Because of the positive impact she had in our organization, I know that we will be asking for Amy’s help again in the future. ”
At first I would like Thank you for the opportunity to work with you. Like you told us, “You would never be the same again”. Nothing could be more specific!
For the last two weeks, we have been rolling out the process in Sweden. At first there were a couple objections, but we told them ” we are just here to present some ideas for you. If you don’t like them, you don’t have to buy them.” But they did!
Today was the first day that the Salesmanagers were back in their offices and they have been trying it out. The funny thing is that I’ve received excited phonically and emails from them the whole day. “It really works!”
Of course it works. “It’s their own words” 🙂 Have a good weekend and again THANK YOU!